Client Overview

Winners Edge Consulting is a consultancy specializing in the chiropractic industry, offering resources, events, and expert consultations to help practitioners grow their businesses. They approached me with the challenge of redesigning their website to better communicate their value proposition, enhance user engagement, and boost conversions.

The Problem

When Winners Edge came to me, their website wasn’t doing its job:

• Overloaded menus, hard to navigate
• Weak CTAs — no clear next steps
• Poor mobile experience
• No real trust signals

Our Fix:

✅ UX Overhaul

→ Simplified site structure & clear info hierarchy
→ Streamlined menus for faster navigation
→ Content prioritized around user goals

✅ Conversion Path Optimization

→ Strong CTAs at every touchpoint
→ Clear paths to booking a consult or accessing resources
→ Success stories & testimonials for social proof

✅ Mobile-First Redesign

→ Fully responsive design — no more broken layouts
→ Smooth usability across devices
→ Faster load times = lower bounce rates

The Result (in just 2 weeks):

📈 +30% more consultation sign-ups

📉 -40% bounce rate

⏱️ +25% longer sessions

🙌 More trust, more engagement, more revenue

Key Takeaways for Local Service Businesses:

• Clarity beats clutter — simple wins
• Every page should guide users to act
• Social proof builds trust (and sales)
• Mobile-first isn’t optional anymore

Conclusion:

This project was a significant step forward in enhancing Winners Edge Consulting’s digital presence. By applying user-centered design principles and data-driven insights, I was able to deliver a website that not only looks great but also drives measurable business outcomes. This case study exemplifies my approach to UX/UI design—balancing creativity with strategic thinking to create solutions that truly resonate with users.